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Trust in media

Domain

Good governance

Subdomain

Democracy and institutions

Indicator

Trust in media


Definition

Proportion of the population by level of trust in the information they receive from selected media environments.


Measurement

This indicator is measured in the Canadian Social Survey (CSS).

In the CSS, survey respondents are asked:

On a scale of 0 to 10, where 0 means "Not at all" and 10 means "Completely", to what extent do you generally trust the news or information you receive from the following sources?

  • Media
  • Internet, other than social media
  • Social media
  • Television
  • Radio
  • Print media

Data sources


Data analysis


Additional information

The CSS also asks survey respondents:

From which source do you get most of your news or information?

  • Internet, other than social media (Include: web pages, podcasts, blogs)
  • Social media (Include websites, forums and applications where users create and share content or participate in social networking.
    e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok)
  • Television
  • Radio
  • Print media (Include: newspapers, magazines)
  • Other

The Survey Series on People and their Communities (SSPC) asks survey respondents:

On a scale of 0 to 10, where 0 means "Not at all" and 10 means "Completely", to what extent do you generally trust the news or information you receive from the media?

On a scale of 1 to 5, where 1 means "Cannot be trusted at all" and 5 means "Can be trusted completely", what is your level of trust in each of the following as a source of reliable news or information?

  1. Close contacts
  2. Federal government communications
  3. Provincial, territorial or municipal government communications
  4. Scientific experts or peer-reviewed journals
  5. News organizations
  6. Social media posts by other users
  7. Other Internet sources
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